In today’s digital-first world, every brand wants to shine on social media. From Instagram reels to YouTube shorts and LinkedIn campaigns — social media marketing is at the heart of modern branding.
And behind every successful campaign, there’s a skilled Social Media Manager driving the strategy.
Note – If you want to Enroll for Social Media Course online or Offline – Contact Us now!
If you’ve just finished your studies and are wondering how much a social media manager earns as a fresher in India, this guide will give you the latest salary figures, role insights, and growth opportunities for 2025.
What Does a Social Media Manager Do?
Before we talk about salaries, let’s understand the role.
A Social Media Manager plans, creates, and manages online content across platforms like:
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Instagram
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Facebook
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LinkedIn
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Twitter (X)
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YouTube
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Pinterest
They handle everything from writing captions and scheduling posts to analyzing engagement metrics and running paid ads.
In short, they help businesses connect, engage, and convert audiences into loyal customers.
Average Social Media Manager Salary for Freshers in India (2025)
As of 2025, the average salary for a fresher social media manager in India ranges between:
| Level | Monthly Salary (INR) | Annual Package (INR) |
|---|---|---|
| Entry-Level (0–1 Year) | ₹18,000 – ₹30,000 | ₹2.2 LPA – ₹3.6 LPA |
| With Internship/Basic Certification | ₹25,000 – ₹40,000 | ₹3 LPA – ₹4.8 LPA |
| Skilled Fresher (with Project Experience) | ₹35,000 – ₹50,000 | ₹4 LPA – ₹6 LPA |
💡 Tip: Freshers with certifications in Digital Marketing, Social Media Strategy, or Meta Ads can command higher packages — even up to ₹50,000/month.
City-Wise Social Media Manager Salary in India
| City | Average Salary (Fresher) |
|---|---|
| Mumbai | ₹25,000 – ₹45,000 / month |
| Bangalore | ₹28,000 – ₹50,000 / month |
| Delhi NCR | ₹24,000 – ₹42,000 / month |
| Pune | ₹22,000 – ₹38,000 / month |
| Hyderabad | ₹23,000 – ₹40,000 / month |
| Kalyan / Thane Region | ₹18,000 – ₹30,000 / month |
📍In growing business hubs like Kalyan, many digital agencies and startups are hiring social media managers — making it a great starting point for freshers who want hands-on experience.
Skills That Affect Your Social Media Salary
The salary of a fresher social media manager depends heavily on skills and specialization.
Here’s what can boost your income fast:
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Content Creation: Knowing how to design and write engaging posts using Canva or Photoshop.
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Reel & Video Editing: Short-form video editing (CapCut, Premiere Pro) is in high demand.
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Social Media Ads: Running paid campaigns on Facebook, Instagram, and LinkedIn.
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Analytics: Understanding metrics like reach, engagement, CTR, and ROI.
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Communication & Copywriting: Writing creative captions and building brand voice.
Growth Path: From Fresher to Social Media Expert
A fresher starts as a Social Media Executive, but within 2–3 years, you can grow into higher roles:
| Position | Experience | Salary Range (Annual) |
|---|---|---|
| Social Media Executive | 0–1 year | ₹2.5 – ₹4 LPA |
| Social Media Strategist | 1–3 years | ₹4 – ₹8 LPA |
| Social Media Manager | 3–5 years | ₹6 – ₹12 LPA |
| Digital Marketing Manager | 5–8 years | ₹10 – ₹20 LPA |
| Head of Marketing / Brand Head | 8+ years | ₹20 LPA – ₹35 LPA+ |
With consistency, creativity, and the right tools, you can move from a ₹25,000/month fresher salary to a ₹1 lakh/month expert salary in a few years.
How to Increase Your Salary as a Fresher
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Get Certified — Enroll in a Digital Marketing Course in Kalyan or Social Media Marketing course in Kalyan from a reputed institute (like Digital Drishya in Kalyan).
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Build a Portfolio — Manage a few sample pages or small business accounts to show your skills.
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Stay Updated — Learn new features on Instagram, Meta, and LinkedIn regularly.
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Network Smartly — Connect with agencies, freelancers, and marketers on LinkedIn.
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Track Results — Show measurable results like “Increased engagement by 50% in 2 months”.
Final Thoughts: A High-Growth Career for Creative Minds
Becoming a social media manager is one of the most exciting and rewarding career choices today.
For freshers, it’s not just about the salary — it’s about building your personal brand, working with creative campaigns, and shaping digital trends.
Start with a Digital Marketing or Social Media course in Kalyan, gain practical exposure, and within a few years, you can be managing top brands with impressive paychecks.
